Our Company


Prasanna Ganesan,
Founder and CEO.

Prasanna founded Machinify in early 2016. After receiving his PhD in Computer Science at Stanford, he co-founded VUDU in 2005 (acquired by Walmart 2010). His pioneering work as CTO resulted in over 30 patents and his receiving the 2013 Home Entertainment Visionary award. Prasanna is the recipient of the President of India Gold Medal for his academic accomplishments and also holds the distinction of being the #1 ranked student entering the Indian Institute of Technology.

Tony Miranz,
Co-Founder and President.

Tony leads markets and product strategy at Machinify. Previously, he was Chief Operating Officer at the leading Silicon Valley Fintech device startup, Poynt (acq). Before, Tony was co-founder and CEO at the groundbreaking digital streaming startup, Vudu (acq). Prior, Tony led global sales and operations at mobile browser tech pioneer, Phone.com (IPO). Tony received Bachelor of Electrical Engineering from the University of Illinois and Master of Science in Electrical Engineering from the Illinois Institute of Technology. He holds 16 granted US tech patents.

Edward Lichty,
Chief Operating Officer.

After leading corporate development at TiVo for many years, Edward joined Prasanna and Tony at VUDU, where he served as VP of business development, COO. Edward led the sale of VUDU to Walmart in 2010 and then ran the company as an independent subsidiary. Most recently he led strategy and partnerships at Medium, helping to take the company from early beta to one of the most important publishing platforms on the Internet.

Kevin McDonald,
Executive Vice President and Chief Revenue Officer.

Kevin leads sales, business development and customer success at Machinify, leveraging a deep operational expertise in markets including public/private sector health insurers, healthcare providers as well as employer sponsored benefits. Kevin is a nationally recognized payment integrity expert and has held high profile leadership positions at leading companies including HMS (Acq), Cotiviti (Acq) and Discovery Health Partners (Acq) where he most recently served as the Chief Growth Officer, leading sales, client engagement and marketing. Kevin received both his BS in Economics and MBA in Health Systems Administration from Union College, Schenectady, NY.

Vijay Bharadwaj,
Chief Data Scientist.

Vijay oversees the development of new products to make better decisions using healthcare data. Along with a strong academic background in Operations Research, he has a 15-year track record of successfully applying Data Science and AI/ML methodologies to various business problems from Airline/Hotel pricing to online ad-serving. Most recently, Vijay led the development and improvement of the AI algorithms that power Netflix’s best-in-class content recommendation system and the optimal allocation of their multi-billion dollar marketing budget.

Victoria Bubien,
Chief People Officer.

Victoria leads Machinify’s People strategy including Recruiting, Talent, Compensation, Culture and more. She brings 15+ years of experience in strategic people roles, with a focus on early tech start-ups going through rapid growth. Before joining Machinify she built and scaled the People & Talent function at Augmedix and Crunchbase. Victoria holds a Masters Degree in Psychology from Universidad de Buenos Aires.

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